95% of our behaviors come from our Subconscious Mind

http://webhome.auburn.edu/~mitrege/ENGL2210/USNWR-mind.html#:~:text=According%20to%20cognitive%20neuroscientists%2C%20we,goes%20beyond%20our%20conscious%20awareness.

According to a Harvard Professor - Probably 95% of all cognition, all the thinking that drives our decisions and behaviors, occurs unconsciously—and that includes consumer decisions.

https://hbr.org/2002/06/hidden-minds